What is Gamification Software?
Gamification software is any tool or platform used for applying game mechanics to non-game contexts in order to boost engagement and successful end-results.
Common use cases include customer loyalty, e-learning, employee engagement, and performance management.
Introduction
Engagement. In many ways, it’s the mechanism that makes business tick.
It’s also easy to lose and difficult to inspire. With Gallup’s recent poll revealing the abysmal percentage of employees disengaged with their work, creating new methods for making work more engaging is of paramount concern. Disengaged employees are less productive and have lower morale because they think negatively about their jobs.
Similarly, holding consumers’ attention through the continuous noise of competing marketing messages represents another avenue where engagement is critical to success. Modern consumers are fickle. Unless something truly intrigues them, they move on without a second thought.
By harnessing the entertaining aspects of games, gamification technology offers organizations a solution to their engagement problems. In many of its initial applications, gamification has had impressive results, leading global organizations such as IBM, Deloitte, and NBC to use gamification in either their marketing campaigns or workplace. Although some of the initial hype about gamification has diminished, the market is still growing.
Gamification Server & Platform
This gamification-server provides a framework for providing awards/points to users or teams and can be operated either standalone or integrated with other web-based applications. Based on the notion of badges used within other gamification systems, gamification-server also provides a customizable web interface for displaying badges as well as a configurable rules engine to translate actions performed by users into awards. User awards can be exported into an Open Badges Backpack, allowing users to present expertise gained within other social frameworks or applications. The gamification-server is implemented as a RESTful web service and associated web application.